There are many people who think that they can use Google mail for sending emails to their audience. Why they should use an email marketing service?
However, you can totally use Google Mail, Yahoo, Hotmail, etc. to send emails to many audiences using the BCC function. But, that’s a normal email service, not email marketing.
With email marketing, you will need to:
Collect email addresses from your blog, website, social media platform to build a mail list. A server sends mail to make sure all the people on the list can receive your email.
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Create an email string and set it to send automatically to the email list
Report – you need to know how many people have opened emails. How many people click on the link in the email content?
You even need to let them choose to unsubscribe and not receive mail from you anymore!
Why it is important to choose the right email marketing service?
Due to the ease of management and power that email marketing service gives to the marketers, this type of marketing tool gets an average of 43000% return on investment in the US.
Besides, the email marketing service you choose will have a significant impact on the success of your email marketing campaign because they are responsible for making sure that your emails actually get delivered to users’ mailboxes.
Therefore, you need to be really careful when considering choosing the best tools. Otherwise, you will end up paying a lot of money but get the worst deliverability.